Most often it is seen that desi TV programs have been showing clips or playing movie songs. This happens especially when they are shooting for an event or anniversary scenes. The background scores normally plays recent Bollywood tracks and the actors dance on their feet. This is kind of enthusiasm and realism that makes the audiences to believe in them thus driving them crazy to watch such programs. So, what is the purpose behind such acts and is it necessary to showcase or play film songs? Well, the answer lies right here, Bollywood actors are more popular than small screen thespians, and the later is recognized through the daily soap while the former is universally popular. This is why the serial makers rope in Bollywood icons to play a small part in the program. They generally make guest appearances as a savior. It is then the half an hour daily soap program extends to one hour show. During this time span they have full-fledged role to enact and are shown in the lead taking the applause both from the regular TV viewers as well as from the small screen actors.
This is where TRP ratings shoots up and bags awesome popularity for a TV program. The TV shows either bring in Bollywood stars either as a host or rope them to play in their programs. Amitabh Bachan known for his power pack acting performance was roped in to play as a host in the first ever reality TV program. Kaun Banega Crorepati was aired by Sony TV USA which gained the highest TRP ratings and spanned for 5 seasons in the small screen. This is one reason for an increase in the TRP ratings but looking ahead the big screen stars have great opportunities. They promote their upcoming movies in such TV shows and encourage the daily audiences to watch it at the nearest theater. A recent survey conducted showing regular viewing audiences have an edge over moviegoers. They make fewer moves to the theaters rather enjoy sitting in front of their TV sets and view their favorite television programs.
Looking as a businessman where profit pours and revenue gets generated instantly the person will always move on that path. Similarly, if Bollywood celebs are blamed to drive TRP ratings then there is no fault in that more over it has its positive side first of all the TV programs which showcases entry of a Bollywood star gains instant popularity and secondly the thespian gets an opportunity to promote his movie.